Adobe CID Builder
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Free Adobe Analytics CID Generator
Generate Adobe Analytics CID (s.campaign) tracking codes in seconds that are consistent, governed, and report-ready.
Build consistent Adobe campaign tracking codes (cid=) with governed dropdowns and strict rules. Complete the form to generate your unique CID link.
Adobe Campaign CID Generator (s.campaign) Parameters Explained
This table explains each part of the Adobe Analytics CID tracking code (the s.campaign variable), including examples and best practices. Use it to standardize your campaign tracking links and reduce reporting cleanup in Adobe Analytics.
| Parameter | Required | Example | Description |
|---|---|---|---|
| s.campaign variable cid= | Yes | cid, ccid, pcid | This form generates a cid= tracking code, which many organizations map to Adobe Analytics s.campaign. Some teams use variants like ccid or pcid. The key is consistency so reporting and classifications stay clean. |
| Campaign Source source | Yes | google, facebook, instagram | Where your traffic is coming from. |
| Campaign Medium medium | Yes | cpc, banner, display | What type of medium the link is used upon. |
| Campaign Objective objective | Yes | awareness (aw), consideration (co), conversion (ko) | Identify the category behind the URL. |
| Campaign campaign_name | Yes | holiday_sale, summer, new_release | The specific promotion or strategic campaign for the URL. |
| Ad Set Name adset name | No | mens_shoes, genz | A sub-group or variant within a campaign. |
| Ad Name ad name | No | blue, family_picture | Use clear, descriptive terms for the unique name. |
| Date date | No | 01, january | Used to group campaign links by initial publication month. |
To learn more about building Adobe Analytics Campaign URLs, visit The Complete Guide to Using Adobe Analytics UTM Parameters (also known as Adobe CID link parameters).
About UTM Smart Manager for Adobe Analytics: UTM Smart Manager provides the best campaign URL form-builder for Fortune 500 Adobe Analytics marketing teams. With pre-defined naming conventions, enforced taxonomy rules, dependency management, and world-class link tracking, Smart Manager helps Adobe marketers optimize their marketing ROI per activity (ie Campaign URL). If you're a Google analytics marketer, you can also click here for the best Google UTM Builder (or Google Campaign URL).