Adobe CID Builder
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Free Adobe Analytics CID Generator
Generate Adobe Analytics CID tracking codes in seconds for cleaner s.campaign reporting. Keep teams and agencies consistent without cleanup later.
Build consistent Adobe campaign tracking codes (cid=) with governed dropdowns and strict rules. Complete the form to generate your unique CID link.
Adobe Campaign CID Generator (s.campaign) Parameters Explained
This table explains each part of the Adobe Analytics CID tracking code (the s.campaign variable), including examples and best practices. Use it to standardize your campaign tracking links and reduce reporting cleanup in Adobe Analytics.
| Parameter | Required | Example | Description |
|---|---|---|---|
| s.campaign variable cid= | Yes | cid, ccid, pcid | This form generates a cid= tracking code, which many organizations map to Adobe Analytics s.campaign. Some teams use variants like ccid or pcid. The key is consistency so reporting and classifications stay clean. |
| Campaign Source source | Yes | google, facebook, instagram | Where your traffic is coming from. |
| Campaign Medium medium | Yes | cpc, banner, display | What type of medium the link is used upon. |
| Campaign Objective objective | Yes | awareness (aw), consideration (co), conversion (ko) | Identify the category behind the URL. |
| Campaign campaign_name | Yes | holiday_sale, summer, new_release | The specific promotion or strategic campaign for the URL. |
| Ad Set Name adset name | No | mens_shoes, genz | A sub-group or variant within a campaign. |
| Ad Name ad name | No | blue, family_picture | Use clear, descriptive terms for the unique name. |
| Date date | No | 01, january | Used to group campaign links by initial publication month. |
Need help with Adobe Analytics setup? Read The Complete Guide to Using Adobe Analytics UTM Parameters (also known as Adobe CID link parameters).
About UTM Smart Manager for Adobe Analytics: start with the free Adobe CID builder, then move into Campaign URL Studio when your team needs shared rules and a personalized Adobe campaign URL builder. It works with cid, ccid, or the parameter your org maps to Adobe Tracking Code. Want to know which creative assets performed best? Explore Assets Studio.